Clean K-beauty, Crafted from Seed to Skin

Meet the new plant-based, worry-free skin care that proves going natural doesn’t mean trading down. By pairing clinically-proven, nutrient-dense seed extracts and oils with innovative K-beauty technologies and textures, these skin-glowifying formulas housed in eco-packaging are the best of all worlds—
pure, potent and planet-friendly.


primera is a cult-favorite K-beauty brand that’s all about formulating with powerful seed and sprout extracts captured at the peak of potency and without chemicals like parabens and synthetic fragrances to bring you effective products that are the best of all worlds: pure. potent. planet-friendly.

Plants have been tapped for centuries for their skin care benefits, but it turns out that the real glow-boosting secret? Is in the seeds! They’re tiny powerhouses that pack a nutritional punch, containing everything—vitamins, minerals, proteins—they need to grow and thrive.

And the coolest part? The moment a seed sprouts is actually when it hits peak nutrition. Releasing up to 65% more vitamin B2 and 116% more vitamin E! primera is all about capturing those precious skin-boosting properties at the perfect time using cutting-edge seed and sprout technology.

We take all that seed goodness and blend it into solutions-oriented formulas—with next-level K-beauty textures and without chemicals like parabens, mineral oil, synthetic dyes or fragrances. Everything gets housed in minimal, eco-friendly packaging, because let’s get real: What’s on the outside matters just as much as what’s on the inside.

So say hello to the new naturals: Powerful seed extracts and oils captured at the peak of potency that prove going clean means trading up—to amazing results, no chemicals necessary.


Fun fact: The most nutrient-dense part of a plant is the seed! And the moment it sprouts is actually when it hits peak nutrition, producing up to 65% more vitamin B2 and 116% more vitamin E. We extract all that glow-boosting goodness and weave it into next-level formulas that are breathable, bouncy, and transformative.


On our no-fly formulation list? Parabens, phthalates, sulfates, mineral oil, animal-derived ingredients, synthetic colorants, artificial fragrances, imidazolidinyl urea, and TEA.


Let’s be real: What’s on the outside matters just as much as what’s on the inside. That’s why each clean formulation is housed in fully recyclable glass and plastic containers that get wrapped in 100% FSC-certified paper boxes printed with soy ink.


At the heart of primera is a passion to bring something good—to your skin and to the planet—which is also why we dedicate a portion of proceeds to green causes like wetland preservation and community gardens every year